Amazon ain't happy about this, and said in a statement given to Reuters that it was "disappointed" with Google's decision. Alexa is also available for Amazon Music customers on Amazon Echo, Echo Dot, Amazon Fire TV, Fire TV Stick, Fire TV Edition and Fire Tablets. It was "disappointing", Amazon said, arguing that it hurts both companies' customers.
The company also revealed that its been working with nearly a dozen cable and broadcast networks to integrate Alexa voice services into their Fire TV apps. Perhaps Google wants a more integrated YouTube experience on Amazon's device, complete with subscriptions, autoplay, and more. That Google had warned Amazon about them violating its terms of service. "We hope to be able to reach an agreement and resolve these issues soon".
Alternatively, this might just be Google and Amazon fighting to keep its services exclusive.
Other additions to the Alexa-powered range of products may also be revealed at the event on Wednesday - including United Kingdom release dates for the Echo Look, a camera-based, fashion-centric version of the Echo and the Echo Show, which features a screen to show visual content.
Google is very particular when it comes to how YouTube is implemented on other devices and services. Before Amazon, Google had a similar spat in 2013 when it sent a cease and desist letter to Microsoft complaining about how YouTube was being developed for the Windows Phone, notes GeekWire.
It looks like Amazon doesn't have much of a choice here, as pointed out by TechCrunch. All you have to do is press the Alexa option to access the voice assistant within the Amazon Music app and start giving it voice commands.
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